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The Brief
This year marks 140 years of Mercedes-Benz. And to celebrate, the brand chose to treat their flagship model, the S-Class, to a facelift. An illuminated standing star on the bonnet, star-shaped lights at the back and a whole bunch of smart, new tech inside.
The Idea
The S-Class may exude executive vibes, but everyone’s still welcome to call it home. We created relatable cross-channel content that would authentically blend in with their social feeds, while standing out for the right reasons.
My Role
I drove the campaign from start to finish. Creating the concept, the creative scripts and guiding a team of art directors and designers as we considered the visual storytelling. I also worked closely with the production team on casting, styling, locations and art boards, collaborated with the director on framing and performance on set and oversaw the final edit delivery – ready for social rollout soon.