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The Brief
This year marks 140 years of Mercedes-Benz. And to celebrate, the brand chose to treat their flagship model, the S-Class, to a facelift. An illuminated standing star on the bonnet, star-shaped lights at the back and a whole bunch of smart, new tech inside.
The Idea
The S-Class may exude executive vibes, but everyone’s still welcome to call it home. We created inclusive, relatable content that would authentically blend in with their social feeds, while standing out for the right reasons.
My Role
I drove the campaign from start to finish. Creating the concept, the creative scripts and guiding a team of art directors and designers as we considered the visual storytelling. I also worked closely with the production team on casting, styling, locations and art boards, collaborated with the director on framing and performance on set and oversaw the final edit delivery – ready for social rollout soon.