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the brief
You know that phenomenonwhen people look like their pets? Well did you also know that this extends to cars? At least it can when you customise your car to fully reflect your personality with the Manufaktur Made to Measure programme.
the idea
To spread the word about this tailor-made service, it made sense to do it on a platform that tailors content to each person. We utilised social media platform features like hold-to-scroll interactions and carousel-based narratives that hyperbolised the customisation process in a purposeful studio set design.
my role
I developed the concept along with a team of art directors and copywriters and provided guidance on social media creative. Before and during production, I collaborated with the director and DOP on the scripts, storyboards, set design and lighting and afterwards I supervised the stills and moving edit during post-production.