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the brief
You know that phenomenon when people look like their pets? Well did you also know that this extends to cars? At least it can when you customise your car to reflect your personality with the Manufaktur Made to Measure programme.
the idea
To spread the word about this tailor-made service, it made sense to do it in amongst tailor-made, cross-channel social content and using platform-native features like hold-to-scroll (view on a phone) and narrative carousels.
In a hyperreal studio space, we hyperbolised the story of customising the G-Class with 20,000 potential colours and the S-Class with bespoke interior possibilities (coming soon).
my role
With a team of art directors and copywriters, I developed the concept and applied my social media experience for best creative practices.
Before and during production, I collaborated with the director and DOP on the scripts, storyboards, set design and lighting. Afterwards I worked with video editors and copywriters to ensure a smooth, successful edit and delivery.