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the brief
What’s made Mercedes-Benz stay at the forefront of luxury cars for 140 years? How many extra miles must brand travel go to ensure they stay innovative and relevant in the eyes of their audience, and why..?
the idea
…Because it’s Mercedes-Benz, of course.
We created a social campaign to highlight the extra research & development, technology features and safety measures that the brand puts effort into every day – giving audiences a behind the scenes look at the inner-workings of Mercedes-Benz HQ.
my role
With social-first scripts, innovative visuals and collaborative production planning, I helped the social campaign grow from a small additional ask on an existing shoot, to a full production with me acting as director alongside a DOP.
what happened next
The campaign was so successful, it became the blueprint for future Mercedes-Benz social content and we were asked to create two follow-up productions. For these, I was responsible for staffing and leading the creative team, directing the creative through concept, production, edit and final delivery.