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the brief
Life is full of firsts, however the day we find that first little grey hair can be a little, well, grey. Nice ‘n’ Easy hair colour wanted to let people know that they’re here, if or when they need them.
the idea
‘Face Your First’ was a successful pitch that transformed into a social campaign designed to inspire body positivity and challenge beauty conventions around the taboo of going grey. We created an emotion-fuelled narrative designed to remind our audience of all they’d accomplished so far.
my role
From initial script to final edit, I created the fundamental concept and campaign messaging that won the business and paved the way for this touching story to be told. I was present on set, gave guidance for the final edit and supporting design elements.
what happened next
The campaign was met with positive engagement online and even became my agency’s first submission for a Cannes Lion. To inspire more social change, a PR and KOL event was held with key note speaker, Farrah Storr – editor-in-chief of Elle UK at the time.