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the brief
When you think of Christmas, you think of a tree, family time, and, of course, presents. We created the multi-channel, car-unwrapping series, ‘Christmas Wrapped’ – a play on Spotify’s annual feature.
the idea
On the German market channel, we created the story of two people – a meticulous customer associate and a mischievous customer – meeting over a beautifully wrapped car.
my role
The concept came about before my involvement, but I was able to direct the project through production with storyboards for each sequence, directing and coordinating the shoot with a production colleague and making the first selects and edits from the day.
what happened next
The campaign was a stand out and helped establish a relationship with and subsequent new projects from the Mercedes-Benz Customer Excellence Centre.